Trade Press on Veridaro: What a Hospitality Feature Reveals About Genuine Review Systems

On 16 August 2026, Hoga-Presse, the portal for the hotel and restaurant industry, published a feature on Veridaro. The editorial team labels the piece as a partner announcement, meaning the information comes from us: a QR code system that brings together guest feedback, Google reviews and a digital menu in a single code. For restaurateurs and hoteliers, there is more to this than a nice side note. It is a good opportunity to take a closer look at what a review system should actually deliver.\n\nThe core of the system described in the article: guests scan a QR code with their phone camera, no app or registration required. Depending on what they want to say, the code leads them directly to a Google review, to a private feedback channel for the owner, or to the digital menu (available in the Business and Premium plans, in multiple languages). One detail that is easy to overlook matters a lot here: the system does not filter guests based on how satisfied they are before sending them to a public review.\n\nThat is precisely where many "review tools" fall short. Systems that quietly redirect unhappy guests to private feedback while sending only satisfied guests to Google are known as review gating. This is not just legally risky (Google's guidelines, and in Germany also the UWG), it also undermines the very thing that makes a review profile valuable in the first place: credibility. A profile with nothing but perfect ratings increasingly makes potential guests suspicious rather than building trust.\n\nWhat genuine, unfiltered review collection can look like in practice is illustrated by an example from the Hoga-Presse article: the Palma snack bar Don Kebab reportedly reached 98 Google reviews with an average of 4.9 stars within three weeks, according to figures provided by Veridaro. The editorial team itself points out that this is a company-supplied figure that has not been independently verified. A fair caveat, and one we are equally happy to pass on openly here.\n\nVeridaro founder Pasquale D'Ambrosio, a former restaurateur himself, sums up the original trigger for Veridaro in the article: "A large part of our new customers found the restaurants through Google Search back then." That is exactly the moment that decides for many businesses whether a guest ever makes it through the door at all, long before they see the menu or make a reservation.\n\nWhether a QR code system helps with that or not ultimately has nothing to do with a press feature. It comes down to whether it gives guests a genuinely simple way to honestly say how their visit went: publicly or privately, their choice.